Eden is the outspoken daughter of legendary beauty icon Vidal Sassoon. Influenced by the impact her father left on the industry, she has made her own mark with her full service salon, EDEN by Eden Sassoon, and two luxury Pilates studios in Los Angeles. Her desire to forge her way led to her building the nonprofit organization Beauty Gives Back, which unites the hair industry in fighting the global water crisis. A mutual compassion she has shared with the founders of Idrink Beverages.

Eden enjoys daily yoga, pilates , and often daring bootcamp classes that require the best hydration possible. Choosing Idrink is a constant choice for Sassoon as she fuels her day-to-day activities.

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